Apartment 1303 3D Box Office – Russia

Mischa’s 3D horror movie Apartment 1303 3D had its world premiere in Russia last week and actually seems to have done pretty well at the box office.

The movie opened in 9th position which would seem pretty low, but it was shown on fewer screens than many other releases. Its total of $685,189 was for the weekend of December 6th-9th inclusive showing on 402 screens with a per screen average of $1,704. Beauty & the Beast 3D opened just above Apartment 1303 3D with $698,984 but that was shown on 502 screens bringing its per screen average down to $1,344. I guess it’s a bit unusual to compare a live action movie to an animated re-release, so let’s move up the list to #6 where Lawless (starring Shia LaBeouf, Tom Hardy and Jessica Chastain) opened to $791,898 on 650 screens making its average $1,218. Among other English-language releases, Here Comes the Boom (starring Kevin James and Salma Hayek) opened in fifth with a total of $1,198,034 across 460 screens ($2,604 average per screen) and Playing for Keeps opened in 2nd with $2,022,740 across 554 screens ($3,651 per screen). Although, Here Comes the Boom and Playing for Keeps opened much higher, these titles are backed by large studios and have had international press consisting of premieres and worldwide publicity. Considering Apartment 1303 3D is more or less an indie, I think we can call this opening a success thanks to a respectable per screen average – especially when you consider that it quite comfortably out-paced Lawless per screen.

Making Apartment 1303 3D’s opening even better is if we go back to February 2011 when You and I also opened in Russia. That movie came in 7th but had a weekend total of $411,263 or just $827 per screen. You and I had the added benefit of being filmed in Russia, featuring a Russian band and was backed by a promotional visit including press and a premiere just before it was released. Apartment 1303 3D achieved over double the per screen average with just a trailer and TV spots as the main source (possibly only source?) of promotion.

It’s a shame we don’t have any box office forecasts to compare the actual result vs expectations. I hope the producers are satisfied with the result.

Box Office numbers courtesy Box Office Mojo.

1. hlover says:

   December 14, 2012 at 3:09 am

   Do we have any idea when this is going to premiere in North America? I can’t even find it online to watch, or really any info about it other than the two trailers.
2. Sam says:

   December 14, 2012 at 7:26 pm

   Unfortunately not. I’m not sure if it will receive a theatrical release in the US as they seem to handling each territory separately.
3. Olly says:

   December 22, 2012 at 9:23 pm

   Sam,it would be great if you gave your personal end-of-year summary of how Mischa’s year’s gone.From what I can make out even though she’s still not starred in a critically acclaimed breakout movie commensurate with her acting skills,it’s still been a vintage triumphant 12 months;especially the Irish play and English shop bits.
   Have a great Christmas and happy new year,Sam and thanks for all the excellent hard work on this terrific site you put in on behalf of us died-in-the-wool Mischaholics.
   To all your readers Love,Peace and nuts to Fearne Cotton!
4. Sam says:

   January 5, 2013 at 12:07 am

   This is something that I’ll probably add to Mischa’s biography page:
   http://www.mischa-b.com/mischa/biography/

   Although, I generally only update that page once or twice a year but I’ll try get to it sooner rather than later.

   And a belated Merry Christmas and Happy New Year
5. hlover says:

   February 28, 2013 at 6:33 pm

   Not necessarily talking about a theatrical release in the US, but at least on DVD or something that I can watch.
6. Sam says:

   February 28, 2013 at 9:29 pm

   There was a DVD release due in the UK in April, but the release seems to have been shifted to June 24th.

   It is also tentatively slated for an Australian DVD release in May.

   Nothing for the US yet.