Mischa Barton announces launch of public relations campaign for Fashion and Accessory Collections in conjunction with aLine media
(Los Angeles, CA ~ February 29, 2012) – International Actress, Model and Designer Mischa Barton announces her newest venture into the fashion world with her retro-inspired accessories and clothing launch in North America. aLine media public relations announced today it has been retained by Barton to provide publicity, celebrity outreach, and promotional services.
“We could not be more pleased to announce the partnership between aLine media and Mischa Barton,” said brand co-founder and president, Nuala Barton. “aLine’s respect and influence in the industry will provide Mischa Barton with the opportunity to take the brand to the next level as we continue to design unique and fashionable clothing and accessories. The partnership will also support our effort to create a strong marketing and brand awareness campaign to expand our customer base substantially. Our collaboration with aLine will assist in positioning Mischa Barton in the forefront of customer’s minds as a one of a kind, lifestyle Collection.”
About Mischa Barton
Mischa introduced her Collection of handbags in July 2008 in the UK and Europe. The Collection, which is inspired by “vintage treasures” from Mischa’s international travels, includes a mix of small clutches, totes, drawstring and oversized slouch bags.
Mischa brings her well known Bohemian Style to all aspects of the range. Born in London, brought up in New York, lived in Paris, and currently based in Los Angeles, she has a colorful mixture of styles, which are drawn from her experiences, and there is never a compromise on quality or functionality in her Collections.
Following the success of her handbag line that can be purchased throughout the UK and Europe she is set to open her “Mischa Barton” Flagship store in London at Spitalfields Market in late Spring. The store will encompass a Posh Art Deco Boutique feel.
Mischa’s Collections came to life as a result of a collaboration with her mother, Nuala, who helped guide her vision using elements of her eclectic personal style. They will be available for the first time in the United States, this Summer 2012. To get a taste of what is to come visit “Mischa’s Place” at www.mischasplace.com and www.mischabartonhandbags.com
About aLine media
aLine media is a full service public relations firm with expertise in the development and execution of media coverage, event planning, artist representation and brand marketing.
aLine media has been selected in marketing and brand expert Sportswear International’s “Who’s Who 2006, 2007, 2008, 2009, 2010, 2011” as a leading public relations company. More information available at www.alinemedia.com
Kenza’s blog teased us with Mischa news yesterday,
and today the details emerge. It looks like Mischa will be hosting a big party/event called Lindsay’s Party in Stockholm on May 26th, 2012. More information about the event is available on the website where you can also buy tickets if you plan on heading down. Kenza will be co-hosting the event alongside Mischa, with music provided by Alexandra Stan, Kate Ryan, Inna and DJ Antoine. It seems the concept of the party is to bring in a Hollywood influence (via Mischa) and mix that in with a summer dance party backed by DJs.
Lindsay’s party is this year going to take place in the heart of Scandinavia, STOCKHOLM 26th of May.
There’s going to be amazing Djs, performances, acts and happenings! So make yourself ready to start the summer @ Lindsay’s Party! We gonna rock this place!
The website also has a quote from Mischa regarding summer in Sweden:
I have never been to Sweden which is a great shame actually, I really look forward to come.
I’ve been told the summer is supposed to be quite spectacular in Sweden and I have seen so many beautiful things and people from your country as well.
I hear that you guys really knows how to party and I have high expectations regarding your sense for fashion and music.
When I got the opportunity to be involved in Lindsay’s I just couldn’t resist.
Let me know all the good things I shouldn’t miss out on when I’m there!
Kenza also briefly comments on Mischa’s involvement:
I was totally amazed about the project and idea behind Lindsay’s Party, I mean to combine Live Acts, DJ:s and Hollywood is a brilliant idea to get a great party.
We also have so much in common between us, always aiming to get the most out of life and with Mischa bringing that extra Hollywood spark to it, Lindsay’s Party is going to be like nothing else.
According to a recent article with stylist June Ambrose, the airdate for June’s VH1 reality show, Styled by June, is March 19th. Mischa will appear in the first episode of the show which will showcase Mischa’s time with June at Fashion Week last year along with a Mischa Barton Handbags event.
It looks like 2012 could be the year of Mischa Barton’s comeback, and I’ll be the first to say, “Finally!” Ever since I watched Fox’s The O.C., I’ve envied Barton’s ability to wear cute, casual looks without treading into adolescent territory. “When I was younger, I tended to dress much more sophisticated than the average teen since I was fortunate enough to have some of the world’s top designers willing to dress me,” said Barton.“I’ve become a bit more playful in my style as I’ve matured.”
The British-born actress has flown under the radar for the past few years, but little did we know that Barton has been expanding on her eponymous handbag line that she launched last fall. “Accessorizing has always been my favorite means of sprucing up an ensemble, which is one of the reasons I’ve launched my own handbag line,” said Barton. “It’ll culminate in my own boutique in London this spring that also includes clothes and make-up”
Barton is also wrapping up two new films, “I Will Follow You Into The Dark” and “Apartment 1303 3D”, so she admits she hasn’t had time to plan for her 26th birthday this Tuesday. “I haven’t put much thought into how I’ll celebrate, but I imagine it will be with a close-knit party of family and friends. Each year, people approach me with fantastic getaways or Vegas experiences, which can surely be fun,” said Barton. “But for me, it’s more about who I’m celebrating with rather than how or where, so I tend to prefer a low-key dinner at a favorite restaurant.”
While Barton celebrates her birthday, we asked her to share her thoughts on a few outfits from the past nine years. Check out her commentary in the captions, and tell us, which look is your favorite?
Also, make sure to visit the Stylelist page to view the photo gallery of some of Mischa’s looks which also features brief commentary from Mischa herself.
We already know this as Mischa is currently on set filming, but nevertheless, here is the first official press outline (aside from the original French story).
Mischa Barton to star in Mark Robinson indie thriller
Zero Gravity Films has set up indie thriller “I Will Follow You Into the Dark” with Castlight Pictures on board to finance and Mischa Barton set to star.
Leah Pipes, Ryan Eggold and Jaz Martin are also attached with Mark Robinson set to helm from a script he penned about a girl who’s severely depressed after the deaths of both her parents. Convinced that the afterlife is mere oblivion, she retreats within herself, only to be drawn out of her depressive funk by an unexpected romance. When her new love disappears, she pursues him — even if it means walking across the threshold into death.
Christine Holder, Mark Holder and Danny Roth are producing. David C. Robinson and Mark Darling are exec producing.
Barton is repped by Domain Talent.
Fabulous Magazine have posted an interview with Mischa that was done a while ago. I’m not sure why it has taken so long to surface, especially since it is a complete waste of time. Mischa was clearly annoyed being there since every question is based on tabloid sensationalism. I’m annoyed just reading it with the ridiculous tone and added snarky comments. Click here to read for yourself.
They did however add this little gem from Mischa at the bottom of the article:
Times Mischa said: “Shall we pretend we’re having fun?” Once (yes, really)
I’m happy to see Mischa is well aware when someone is insulting her and trying to cover it under the guise of a “chit-chat.” Great job Fabulous Magazine, truly clever work.
Mischa Barton has a new gig: shop owner.
Gossip Cop looked into recent reports that suggested the actress may be opening her own clothing store in London… and can confirm it’s true!
While Barton’s rep tells Gossip Cop the details of the actress’ new business haven’t been finalized, a plan to open a store next year is indeed in the works.
“The O.C.” star, who previously collaborated with designers on lines of handbags and headbands, is actually from England, but was primarily raised in the United States.
What do you think of Barton’s new business venture?
Source: Gossip Cop
This story actually leaked a little while ago but was oddly pulled off the internet by the original source (which was a UK tabloid). This is round two of the story, but this time, Gossip Cop is claiming they have confirmation from Mischa’s rep. That automatically adds credence to what had started off as a run-of-the-mill rumour. Hopefully we get some additional news soon.
According to the original tabloid report, the store will be named Mischa’s Closet. Click this link to read the original info.
Just a quick post to highlight a comment from Phoebe Tonkin, one of The Secret Circle’s breakout stars:
During our chat with the Australian beauty—who plays the coven’s bad girl Faye with equal measures of mean-girl malice and teenage vulnerability—she revealed her inner couch potato, telling us she’s currently obsessed with New Girl and Revenge. “I just want to be Zooey Deschanel,” she tells us. “She’s just the best!” As if that weren’t enough to make us adore her, Tonkin later tells us Marissa Cooper (Mischa Barton) is her all-time favorite TV character. “I’ve been watching the whole O.C. and I just love it!” she says.
Thanks to Chris for the tip! Quote via Watch with Kristin.