Mischa Barton announces launch of public relations campaign for Fashion and Accessory Collections in conjunction with aLine media

(Los Angeles, CA ~ February 29, 2012) – International Actress, Model and Designer Mischa Barton announces her newest venture into the fashion world with her retro-inspired accessories and clothing launch in North America.  aLine media public relations announced today it has been retained by Barton to provide publicity, celebrity outreach, and promotional services.

“We could not be more pleased to announce the partnership between aLine media and Mischa Barton,” said brand co-founder and president, Nuala Barton. “aLine’s respect and influence in the industry will provide Mischa Barton with the opportunity to take the brand to the next level as we continue to design unique and fashionable clothing and accessories. The partnership will also support our effort to create a strong marketing and brand awareness campaign to expand our customer base substantially. Our collaboration with aLine will assist in positioning Mischa Barton in the forefront of customer’s minds as a one of a kind, lifestyle Collection.”

About Mischa Barton

Mischa introduced her Collection of handbags in July 2008 in the UK and Europe. The Collection, which is inspired by “vintage treasures” from Mischa’s international travels, includes a mix of small clutches, totes, drawstring and oversized slouch bags.

Mischa brings her well known Bohemian Style to all aspects of the range. Born in London, brought up in New York, lived in Paris, and currently based in Los Angeles, she has a colorful mixture of styles, which are drawn from her experiences, and there is never a compromise on quality or functionality in her Collections.

Following the success of her handbag line that can be purchased throughout the UK and Europe she is set to open her “Mischa Barton” Flagship store in London at Spitalfields Market in late Spring. The store will encompass a Posh Art Deco Boutique feel.

Mischa’s Collections came to life as a result of a collaboration with her mother, Nuala, who helped guide her vision using elements of her eclectic personal style. They will be available for the first time in the United States, this Summer 2012. To get a taste of what is to come visit “Mischa’s Place” at www.mischasplace.com and www.mischabartonhandbags.com

About aLine media

aLine media is a full service public relations firm with expertise in the development and execution of media coverage, event planning, artist representation and brand marketing.

aLine media has been selected in marketing and brand expert Sportswear International’s “Who’s Who 2006, 2007, 2008, 2009, 2010, 2011” as a leading public relations company. More information available at www.alinemedia.com