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Her.ie Chats To Mischa Barton

She’s been a permanent fixture on the most coveted FROW’s around the globe for as long as we can remember so it comes as no surprise that 26-year-old Mischa has made the move from style spectator to fashion designer with ease.

Following on from her hugely successful handbag line, the actress has now expanded her design endeavours to include clothing and accessories and last year, opened her first boutique Mischa Barton in uber hip Spitalfields in London’s east end. Here we talk to Mischa about her brand, why she’s decided to embark on a career in fashion and why it’s important to always be in control…

You’ve lived in London, LA, New York (and more recently Dublin!). What city has played the biggest part in the evolution of your own personal style? Can you pinpoint it to one city, or do you think they’ve all had a part to play?

I did most of my growing up in New York, so that’s definitely where the bohemian, indie style quirky look is from.  Work also plays a big part in my style; I can go from skinny jeans, no make-up, and a hoodie, when I’m in rehearsals, to the full 5 star red-carpet glam when I need to.

What made you decide to open up a boutique in London and why Spitalfields? Is the less commercial east end a better fit for your brand?

Spitalfields is cool and very up-and-coming!  It’s one of the oldest areas in London and it’s got a really great history; really interesting and very beautiful.

Your style is quite eclectic, who or what inspires you?

I love fashion, I always have, I look at the new collections, but I don’t always follow trends. I just tend to wear what I like.  I’d like to think I have developed my own sense of style, and as I’ve got older, it has become more defined and consistent.

Mum was a major style inspiration growing up; she always looked amazing, and did London 60s and 70s cool better than anyone.  We collaborate on the MB fashion range, and a section of our first complete collection for MB Boutique is influenced by the original Biba style cool!

Do you design for yourself or do you have a Mischa girl in mind when you are designing your bags and clothing line?

The collection is definitely an extension of my personality, and what I like.  I am very much involved in the design process, and whether I’m on a movie set or a photo-shoot, I seem to absorb inspiration. Travel inspires me, and I love collecting vintage pieces, but it could be movies, TV, or a book I’m reading that brings a certain style to mind.

Working with mum brings a wide appeal to the collection; we have casual chic to more stylish structured creations, and ultimately every piece is quality and highly functional.  The people I design for love unique styling, but they also want their clothes to last, and to feel great.

How closely do you follow catwalk trends? Would you ever design something you didn’t personally like but knew would work commercially?

No, I’m not that influenced by trends, and those I design for are probably looking for something a bit different too.  But, we are very commercial, and the amazing people who work on my collections and bring them to life are really good at pulling trends, and making sure my designs translate to fashion with market appeal.

Lots of actresses/models/former Spice Girls have turned their hand to designing their own line. How involved are you in the process? Would you be happy to appoint a team to look after your designs or are you very hands-on?

I am that person, sitting in a small office just off Oxford Street, talking to our design team about exactly what shape the handbags will be, and the look and feel we want.  On the clothes, I do the mood board stuff, the colours, the fabrics, and the whole visual impact we want to create.

It’s my name and my brand.  I’m not an ace designer yet, on the clothing front. This is our first season ever, and my first very own boutique, so it’s a big step up!  We’ve always looked into having a clothing line, and I said no, because I didn’t want to licence to someone else, and I didn’t want their design team coming in and putting it in K-mart – not that there’s anything wrong with k-mart, it’s just not what I’m shooting for.

Having a London boutique, and having full control is really cool.  As we expand the collection and the stores, I will probably be less hands-on, but what we design will always have my stamp on it.

How far do you want the Mischa Barton brand to go?  Do you see the brand expanding in the next couple of years and would you ever give up acting to focus on designing full-time?

I am an actress, and always will be.  I love designing though, and I want to expand my brand and boutiques.  There has been a lot of interest in the Middle East and China, so who knows?  I’ve got a good team, and I feel pretty comfortable in my ability to do my acting and a little bit of design. The business side of it is not my strength; – I’m the creative, but luckily I have a lot of good business people on my side too.

What’s your failsafe fashion must-have that you always rely on to transform an outfit – is it a structured tuxedo blazer/a really great pair of shoes/ornate costume jewellery?

All of the above; I collect beautiful things, and even though I’m drawn to slinky black and gold for evening wear at the moment, I’ll always accessorise with a touch of colour, and a cool clutch.  I love accessories, which is why I got into handbag design in the first place, and earlier this year I launched my own line of mobile phone covers with Uunique London; glittery and cute, so you can totally change them to match your outfit.

What’s the best style advice you’ve ever been given?

Mum and I agree on the best style advice, (probably why we work so well together), which is to make clothes an extension of your personality, and go with what makes you feel good.  Fit the trends to you, not the other way round.  Find out what’s popular this season, and figure out how it will work for you, – or leave it if it’s just not your thing!

Source: Her.ie

Times UK

Mischa’s photoshoot for The Times UK has been uploaded – she’s wearing clothing and accessories from her own clothing line which is available online at Mischa’s Place.

Times UK Times UK Times UK Times UK

Let’s start the new year with some photoshoots

I hope everyone had a great Christmas and New Year! I decided to take a break from all things Mischa while she was having some downtime herself which is why there have been no updates for a few weeks. But, it’s now the beginning of 2013 so I’ll start the year off with a photoshoots update.

First up, here’s the first publicity shot for 2013 courtesy The Times UK. There is a corresponding article but it’s unfortunately blocked for non-subscribers. If you happen to be a subscriber, click here.

Times UK

Next is a shoot from December 2012 at Mischa’s boutique in Spitalfields, London. These photos are by Joe Alvarez for Ikon London magazine.

Joe Alvarez Joe Alvarez Joe Alvarez Joe Alvarez

Now we head back to January 2008 for a couple of outtakes from Mischa’s Vogue India spread.

Vogue India Vogue India

And finally, here are HQ versions of a very young Mischa with a very young Lindsay Lohan from 1994.

1994 1994 1994 1994

Special thanks once again to Mila Kunis Web for providing some of these photos!

Mischa Barton Boutique – Photocall

Photos of Mischa participating in a shoot at her boutique in Spitalfields have been added. Mischa poses with her bags and the new range of iPhone 5 cases designed with Uunique London.

Mischa Barton Boutique Mischa Barton Boutique Mischa Barton Boutique Mischa Barton Boutique

Thank you Mila Kunis Web :D

Apartment 1303 3D Box Office – Russia

Mischa’s 3D horror movie Apartment 1303 3D had its world premiere in Russia last week and actually seems to have done pretty well at the box office.

The movie opened in 9th position which would seem pretty low, but it was shown on fewer screens than many other releases. Its total of $685,189 was for the weekend of December 6th-9th inclusive showing on 402 screens with a per screen average of $1,704. Beauty & the Beast 3D opened just above Apartment 1303 3D with $698,984 but that was shown on 502 screens bringing its per screen average down to $1,344. I guess it’s a bit unusual to compare a live action movie to an animated re-release, so let’s move up the list to #6 where Lawless (starring Shia LaBeouf, Tom Hardy and Jessica Chastain) opened to $791,898 on 650 screens making its average $1,218. Among other English-language releases, Here Comes the Boom (starring Kevin James and Salma Hayek) opened in fifth with a total of $1,198,034 across 460 screens ($2,604 average per screen) and Playing for Keeps opened in 2nd with $2,022,740 across 554 screens ($3,651 per screen). Although, Here Comes the Boom and Playing for Keeps opened much higher, these titles are backed by large studios and have had international press consisting of premieres and worldwide publicity. Considering Apartment 1303 3D is more or less an indie, I think we can call this opening a success thanks to a respectable per screen average – especially when you consider that it quite comfortably out-paced Lawless per screen.

Making Apartment 1303 3D’s opening even better is if we go back to February 2011 when You and I also opened in Russia. That movie came in 7th but had a weekend total of $411,263 or just $827 per screen. You and I had the added benefit of being filmed in Russia, featuring a Russian band and was backed by a promotional visit including press and a premiere just before it was released. Apartment 1303 3D achieved over double the per screen average with just a trailer and TV spots as the main source (possibly only source?) of promotion.

It’s a shame we don’t have any box office

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forecasts to compare the actual result vs expectations. I hope the producers are satisfied with the result.

Box Office numbers courtesy Box Office Mojo.

Grazia Australia

I unfortunately missed the publication sales deadline when this issue of Grazia Australia was on sale back in November, so thankfully the spread and extra portrait photos have surfaced online. All photos via Network Agency and Wilk/Cargo Collective.

Gallery Links
Magazine Scans > 2012 > Grazia Australia [November 2012] (2)
Photoshoots > 2012 > Grazia Australia – Behind the Scenes (2)
Photoshoots > 2012 > Grazia Australia – Portraits (8)

Apartment 1303 3D New Trailer

Another trailer for Mischa’s upcoming 3D horror film Apartment 1303 3D has been shared by Shock Till You Drop. The movie premieres in Russia today – December 6th, 2012.

L.A. Slasher Teaser Trailer

Check out a teaser trailer of one of Mischa’s upcoming movies L.A. Slasher. She literally just completed filming this before she left for London, so it’s pretty impressive that footage has already been uploaded online.

Also, please be aware that this teaser trailer is not suitable for everyone. If you’re underage or just sensitive to gruesome murder/slightly pornographic scenes, then do yourself a favour and watch the trailer for I Will Follow You Into the Dark which is a lot more romantic than it is horrifying.

Movie Synopsis :

“L.A SLASHER” is a stylish horror movie based in the dark heart of Los Angeles. The city is in turmoil as one by one various ‘reality stars’ go missing and are subjected to brutal mutilation in twisted comparisons to their claims to fame. The publics’ obsession spreads like a virus as people take to social media networks in the hundreds of thousands to watch the online bloodbath and “follow’ the L.A Slasher watching him as he begins his quest to rid the world of these infamous, talentless, hapless no bodies. Through the intense media hype created by the kidnappings we explore the extremities of ‘reality’, fame and misfortune in the ultimate homage to the Hollywood through the dark, shadowy world of the L.A Slasher with an end that will get your kickers in a twist!

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