PHOENIX caught up with Mischa Barton to discuss her new life as a fashion designer and becoming a retail entrepreneur.
After nine successful seasons curating her own bag range, Mischa Barton has now launched her own clothing and cosmetics line revealed in her debut London store. With the doors wide open during the maiden voyage of the Spitalfield’s boutique a crowd were beginning to gather in excitement of the presence of Mischa and the possibility of grabbing a picture with her.
The collection reminiscent of 60’s King’s Road, London boutique designs, the British born actress is putting a twist on the style she claims her mother influenced her with from an early age. Joined by her Pomeranian dog Ziggy, Mischa also exhibited her new collection with prices ranging from £25 to £250. The price tags are not as high as one may think as Mischa wanted the collection to be accessible for all her fans, however that touch of exclusivity only a boutique can offer is still available.
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Middleton’s brother, James) we caught up with Mischa to discuss life as a designer, inspirations, influences, Noel Gallagher, fashion and everything life is gifting her at the moment.
Mischa Barton Boutique, 53 Brushfield Street, Spitalfields Market, London, E1
Source: PHOENIX Magazine UK
Here are some fan photos from Mischa’s meet & greet to celebrate the opening of the first Mischa Barton Boutique in Spitalfields, London. Nearly all the fan photos have come from Twitter (visit the page for individual re-tweets) so if you’d like your photo removed or if you’ve got some more to share, tweet me or e-mail me.
And a separate big thanks to Adrian for sending through all the atmosphere/ambience/internal/external store photos. You can also read a fan account of Adrian’s trip to the store (which was more of a journey) by visiting Mischa Forums.
Photos of Mischa at the Mischa Barton Boutique Meet & Greet in London have been added. I hope a few of you were able to stop by! Some
fan photos have been re-tweeted on the Mischa-B Twitter page if you’d like to check them out.
I’m a little late posting these pictures due to the amount of photos that were being delivered this time, but here they are finally. And doesn’t Mischa look absolutely stunning!
First up, photos of Mischa at the press launch of Mischa Barton Boutique in Spitalfields.
Next, a photocall of Mischa from the same press launch as above.
Third, and a little later in the day, photos of Mischa at the launch party of Mischa Barton Boutique in Spitalfields. These photos feature a bunch of familiar faces including Mischa’s mum Nuala, sister Zoe, family pets Ziggy & Mycroft (who almost steal the show), and some famous faces including James Middleton.
Finally, I’ve also added some shots of the store itself from the day before opening.
Don’t forget that the store is now open for business and if you’re able to, head on over to Spitalfields from 1pm – 4pm this Saturday (August 11th) where you’ll be able to meet Mischa and receive 10% off your purchase. Click here for more details or visit the Mischa Barton Boutique Facebook.
At Grazia HQ, we’re big fans of Mischa Barton (and her range of bags) so imagine our delight when we heard she was opening her first ever store dedicated to clothes, bags AND make-up! Last night, we joined the former OC star and a fashionable east London crowd to cut the ribbon at her first flagship store in the achingly cool Shoreditch.
Inside the chic, Biba-esque store, leggie lovelies and one James Middleton (uh-huh) sipped on Johnnie Walker cocktails and ate salmon canapés as Mischa showed us around. While guests downstairs were treated to an acoustic performance by indie band Coonan Mockasin, we managed to catch up with the actress/model/designer to discuss London, inspirations and who is the Mischa Barton girl.
Grazia Daily: You’ve had eight successful seasons of your handbag line but when did you decide to take the plunge and open your own store?
Mischa Barton: We’ve been in development since last year and it’s been quite an adventure. We wanted to build on the success of the handbags and it was a very natural progression. It’s quite hard to get a store here so when we got it, I was very happy.
Grazia Daily: What attracted you to Spitalfields?
Mischa Barton: This part of London has so much history behind it. I love the area, especially the market on Thursday, and the general creative energy. I try and walk through here as much as I possibly can. For me it’s like proper London and it gives you that feeling when you walk around at night. It’s the perfect place. West London was quite scary for me and wasn’t where I felt the brand was at that moment, but we can grow to it.
Grazia Daily: We know you for your bohemian and eclectic style, but where do you get your influences from?
Mischa Barton: It’s literally what I’m into at the moment and where I am. I get my influences from books, movies, music and my travels around the world. I’m constantly taking pictures of things that I like. You have to keep it fresh and interesting and I’m always looking for ideas for the bags and the clothes. It’s been an easy endeavour and I really enjoy doing it. It’s very rewarding.
Grazia Daily: Can you pin down the archetypal ‘Mischa Barton’ girl?
Mischa Barton: Girls who are distinct with their fashion choices and want to be a different – they’re quite sophisticated. We cater for the 16-35 market and I’ve found that we reach a lot of older women too. The items on sale are at a good price range, but I’m still shocked that the younger generation buy into it. They’re so into it and aware of The OC. I’m like ‘you’re too young to have seen The OC’ – it’s bizarre and never seems to die, but it’s great. That’s the beauty of DVD.
Grazia Daily: You’ve been a busy lady of late with new films in the pipeline and the upcoming play (Steel Magnolias) in Dublin, but what’s next?
Mischa Barton: Acting is always my first love but I enjoy working hard. We plan to expand and we’re looking at Asia and the Middle East, so we’ll see how that goes. The most important thing for me in opening in London was getting the look and feel of it down. Hopefully we can duplicate this in other territories.
by David Woode
Source: Grazia UK
On heading down to Mischa Barton’s new boutique in Spitalfields market, East London we weren’t sure what to expect. Known for her individual sense of style and rebelling against convention, we were intrigued to discover what this Hollywood actress thought about fashion and her own personal style.
Tell us a little bit about the Mischa Barton Boutique?
As well as the clothes and accessories we’ve created a range of covers and cases for the iPhone 5 and Samsung. Initially I was asked to do a campaign, but it made more sense for me to design them. They’re great and they match all our bags too. I really want to create some designs for the iPad, so we’re going to be doing that too.
Where did you find inspiration for the collection?
I love that the whole collection has a vintage feel. It’s got a definite London vibe to it. Some of the pieces were based on a more Biba-esque style that my mother used to wear. The collection reflects my own style and comes from things that I’ve loved. It’s got a wearable feel to it. This is the beginning of the line there might be a certain vibe right now that will evolve over time – we’re finding out style. I’m already in love with the rose fabric skirt, it’s got a vintage feel to it, whereas some of the other pieces have a more fantastical vibe, but it depends on how you style it.
Is the collection based on things that you would buy and wear?
The military jackets, the structured jackets, the high-waisted skirts, the long fur vests are all things that I love to wear. The brand image, the girl character that I managed to draw is the face of the brand. She’s really cute and approachable and has a realistic body shape. She looks like a real girl, she’s not a Barbie doll. She’s got a wide face and big eyes and I really like that. A lot of brands I’ve liked over the years have had that more interesting idea behind them.
How would you describe your style?
Over the years my style has been quite eclectic. I mean, I’ve grown up mostly in the public eye and I’ve been through quite a few phases. But now I feel like I know what works for me in terms of my colour palette and what I like to wear. I’m always going for the blacks, golds, yellows, whites and mustards. I basically buy those key colours now and then I know from there what cuts I want. I just keep it simple.
Do you prefer to work with a stylist or dress yourself?
I’ve worked with stylists before. Rachel Bakewell I’ve worked with, she’s amazing. It depends, but I do dress myself. I’ve never had a stylist for every day, just like I don’t have hair and make-up for every day or anything like that.
Do you enjoy styling your own looks and dressing up?
I do enjoy dressing up. It’s all me and I choose all my clothes and accessories, for the most part, and even when I work with a stylist it’s all me.
Who are your fashion icons?
Well they’ve mostly come from the punk rock scene in New York. The likes of Kim Gordon, Anita Pallenberg and Hepburn to the 1950s. I like a classic look; the pin up girls, the pretty smoky eye. But my inspiration varies from time to time.
Who are your favourite designers?
I love Helmut Lang, I always have. Always Chanel, I’ve always loved Chanel. Prada, Miu Miu. I like everything from J Brand for jeans to Alexander Wang. I do wear smaller brands like Band of Outsiders and Clothespin. In fact I mostly buy smaller brands. Anna Sui was also one of my favourites over the years I would always go to her in New York.
If you could give PUSH IT readers one piece of style advice, what would it be?
Make your style your own. Be individual with it. I think people always look best in the clothes they feel comfortable in, and you know, you can take any dress and wear it 25 different ways. It’s just about how you feel that day and how you want to wear it. Have fun with it!
Finish a look off, polish it off, finish getting dressed; with tights, boots, accessories it’s good to finish off a look. Sometimes you wont have time but if you get good at it, it becomes natural. Accessories really change and outfit, you can suddenly look more put together and more glamorous. I should learn from myself half of the time, because I’m always running out the door half dressed. I prefer when I’ve got my coast and my sunglasses and everything I want with me.
What can’t you leave the house without? Would it be a disaster if you left your sunnies at home?
Nothing is ever a disaster, but I like to have my sunglasses and my iPhone, always my iPhone, my few bits of make-up, my lip balm.
If your house was on fire and you could only rescue one thing what would it be?
If the dogs were outside wagging their tails then I would rescue some of the Chanel.
What’s your favourite season?
Fall is my favourite season because I prefer being able to layer and dress up. Summer is fun, it’s cool, it’s easier but Fall is more entertaining fashion wise. I love tweed suits. The tweed Chanel suits kill me. The new suits that came in recently are just gorgeous. Miu Miu and Prada are also so good this season.
What’s your favourite decade?
I’ve always said the sixties and the seventies but it changes. If I were to just pick one right now it’s definitely the fifties.
What made you set up shop in Spitalfields, East London of all places?
I could’ve been on Oxford Street but you know what, it’s actually quite hard to get into Spitalfields. It’s got a great vibe to it. The Thursday morning markets are great. I think it’s got an almost East meets West vibe about it, which is strange for somewhere right in the middle of East London. It’s got so much character and it’s been here forever and there’s so much history.
I like walking through here, I even go out of my way to walk through Spitalfields. It’s just a part of London I’ve always been fascinated by and when we got the store here I was really happy. The shops are so cute and well-sized. I don’t need something massive and I don’t want be on the highstreet. Honestly, I didn’t want to be on Oxford Street. It was really a question of whether I wanted to be in the middle of the West End or over East.
Mischa Barton Boutique, 53 Brushfield Street, London, E1 6AA
– Ellen Stewart
– Mischa Barton being licked by PUSH IT’s Ferrell
Source: Push It Magazine