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Apartment 1303 3D Box Office – Russia

Mischa’s 3D horror movie Apartment 1303 3D had its world premiere in Russia last week and actually seems to have done pretty well at the box office.

The movie opened in 9th position which would seem pretty low, but it was shown on fewer screens than many other releases. Its total of $685,189 was for the weekend of December 6th-9th inclusive showing on 402 screens with a per screen average of $1,704. Beauty & the Beast 3D opened just above Apartment 1303 3D with $698,984 but that was shown on 502 screens bringing its per screen average down to $1,344. I guess it’s a bit unusual to compare a live action movie to an animated re-release, so let’s move up the list to #6 where Lawless (starring Shia LaBeouf, Tom Hardy and Jessica Chastain) opened to $791,898 on 650 screens making its average $1,218. Among other English-language releases, Here Comes the Boom (starring Kevin James and Salma Hayek) opened in fifth with a total of $1,198,034 across 460 screens ($2,604 average per screen) and Playing for Keeps opened in 2nd with $2,022,740 across 554 screens ($3,651 per screen). Although, Here Comes the Boom and Playing for Keeps opened much higher, these titles are backed by large studios and have had international press consisting of premieres and worldwide publicity. Considering Apartment 1303 3D is more or less an indie, I think we can call this opening a success thanks to a respectable per screen average – especially when you consider that it quite comfortably out-paced Lawless per screen.

Making Apartment 1303 3D’s opening even better is if we go back to February 2011 when You and I also opened in Russia. That movie came in 7th but had a weekend total of $411,263 or just $827 per screen. You and I had the added benefit of being filmed in Russia, featuring a Russian band and was backed by a promotional visit including press and a premiere just before it was released. Apartment 1303 3D achieved over double the per screen average with just a trailer and TV spots as the main source (possibly only source?) of promotion.

It’s a shame we don’t have any box office

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forecasts to compare the actual result vs expectations. I hope the producers are satisfied with the result.

Box Office numbers courtesy Box Office Mojo.

Mischa in Russia

After leaving London but before arriving in New York (the New York photos are more recent which you can find below this post), Mischa stopped in Russia to attend some events for the Vladivostok International Film Festival. Here is the rundown:

- Mischa in Russia for the Vladivostok International Film Festival – Sep 10 and 11
These candids were grouped together in one album as I’m unsure of exactly which picture fits with which day. I believe the first photo on the page is from Mischa’s arrival at the airport on Sept 10th while the others are all from Sept 11th.

 

- Q&A with Mischa at the Vladivostok International Film Festival

- Opening Ceremony of the 9th International Film Festival of the Asian-Pacific region “Pacific Meridian”

You and I World Premiere

Photos of Mischa at the world premiere of You and I in Russia have been added.

Also, some additional shots of Mischa and DJ Ali out and about in Moscow have been uploaded.

Mischa and DJ Ali in Moscow

Candids of Mischa and her boyfriend out and about in Moscow have been added.

ETA: Turns out Mischa only canceled her personal activities as the world premiere of You and I went ahead. Photos will be added shortly.

Mischa arrives in Russia

Candids of Mischa arriving at her hotel in Russia have been added. As anticipated, Mischa is in town to promote You and I.

If I’m understanding the Russian press correctly, apparently Mischa got a bit ill during the trip from the airport to her hotel. And she was stuck in traffic for over two hours!

Mischa in Russian Media

Mischa visited Russia a couple of months ago and received some good press whilst there. Huge thanks to Katya from Eva Longoria.net.ru for sending in several of the publications Mischa was featured in.
- Yes! Russia
-
L’Officiel Russia (also thanks to Mirik)
- Glamour (Russia)