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You and I: Soft Opening in Russia

Despite its world premiere launch in Moscow, You and I failed to garner any significant attention at the Russian box office over its opening weekend. The film came in 7th position accumulating an opening gross of $411,263 or an average of just $827 per screen.

This wouldn’t be so bad if the movie was made on a smaller budget, but reports for the production costs of the film vary from $12 million all the way up to $20 million. It seems the film will need to rely on international sales to pick-up some steam and hopefully its second outing in Russia won’t see significant drops.

You and I stars Mischa Barton in the role of Lana Starkova opposite Shantel VanSanten and Anton Yelchin. The film was directed by Roland Joffe with appearances by Russian girl-group t.A.T.u.

As an aside, Russian media is reporting that You and I has found a US distributior and that the film should be launched by mid-Spring. It’s unclear if they are planning a theatrical release or a straight-to-DVD roll out.

Box office numbers courtesy Kinometro.