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The Beautiful Life Premiere Very Weak

Unfortunately The Beautiful Life: TBL premiered last night to extremely low viewership. The network can’t really spin the result in any positive way so the only hope of survival is if the show grows over the coming weeks. Here are the results:

In series-premiere news, CW drama The Beautiful Life did not live up to its title, with a mere (and very last-place) 1.46 million viewers and a 0.7/ 2 among adults 18-49 at 9 p.m. Comparably, retention out of the second-half of lead-in America’s Next Top Model (Viewers: 3.00 million; A18-49: 1.5/ 4 at 8:30 p.m.) was only 49 percent in total viewers and 47 percent among adults 18-49. One year earlier, a repeat of 90210 averaged a stronger 1.92 million viewers and a 1.0/ 3 among adults 18-49 in the time period. Top Model, meanwhile, is down considerably, with an average 2.81 million viewers (#5) and a fourth-place 1.4/ 4 among adults 18-49 from 8-9 p.m. Comparably, that was a loss of a hefty 34 percent from one year earlier.

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